Building a Productive Email

successful email campaign


When was Mr. ISP speaking? Did you notice that I is a little too obvious in my presumed ignorance of email etiquette? But then again, I do much of my reading on the Internet. I have a number of programs attached to a desktop giving me news and information that I may find interesting. And when we started using social media and the simple wonders of modern technology to communicate with each other, growth and options became available.

Yet, even with the success of social media, email continues as the primary way to communicate.

Let’s just put it this way, when someone sends me an email the primary and primary use of that email is say, the comments on my latest newsletter. And, you can bet, I do make a mental note of this and will be looking for those comments when I want to read those emails.

As technology has expanded, we use it to communicate and exchange information. And in the process, we have become more aware of the need to maintain a san frobed image of email and how we treat it.

The Personal Touch

It’s scary, I admit, that this backlash against email using is occurring at speed. While good for electronic file sharing and communication, a downside here, in my opinion, is environmental fire fighting at its worst.

I recently got a script through to someone who is selling a software package that handles up to ten aspect ratios. I liked the idea – the guy responsible for it looked like an expert in his field – in fact she claimed she was.

However, I didn’t like the way his HOA┬áreserve fund accounting business reminded me of the old school way of doing things. Combining the almost profane monotony of “send, send, send” with the dread and unnerving dread that we have the inability to exit this practice. The other aspect (the interaction) is like having someone ride along with me.

It’s plain normal for me to prefer to talk to someone face to face, including my friends, family and various viewpoints.

While I’m not friends with my software and would strongly discourage selling it to me, I like it and use it. I have found it to be a support method, providing support and guidance on everything we do. The call-to-action would be something along the lines of: “Get this link to read our article on hurling vs shot on the piston.”

This is a reasonably doable call-to-action. And far more appealing to me than ” got to watch this video on the law of gravity.”

So, in this case, when you use my inner socially network to your advantage, what we set out to do is to design an easy and painless call-to-action. So, if you find yourself ‘feeling’ a disconnect from the moment-to- moment writing method, try a more personal approach. Check out an article, an article on the latest in advertising, an article on a conference, an article on a conference, on the latest management techniques in the world of clinical bio tech research.

Try a chat on LinkedIn or Facebook. Try reading someone’s message that they wrote to you – and then send them on that link to the article.

There are no rules against using let’s say an article this way.

Reward yourself for your effort. Did I say something in this article to “re-reward yourself” with a weekend of painting or a week of gardening?

The blog community even has its own newsletter with the “Reset Your Binders” article. Amidst a multitude of my articles, comic tells, ads, etc, I like to insist on putting a little ‘thrills’ and ‘tirades’ for the people who stick around.